The Rogers Main Street Master Plan is an initiative to create a viable, vibrant, and pedestrian friendly Main Street and heart for Rogers. It reflects the values of the community, is unique to Rogers, and is something all individuals can take pride in. The Plan studied new housing options within the community, supported local businesses and entrepreneurs with commercial spaces, and integrated a city government campus. With targeted redevelopment efforts, programs, and public-private partnerships, the area will maintain its historical character while improving buildings for decades to come. The Rogers Main Street Master Plan was adopted by City Council on April 15, 2026.

The full Main Street Master Plan can be found here!

Rogers Main Street Master Plan

Planning Process

Step
1

Understand

We recognize that we are not the experts of your community. The residents, business owners, and local leaders shared a wealth of knowledge with us. In order to chart the best path forward, we took the time to understand your community first.

Step
2

Explore

During this step, we produced two distinct visions for the neighborhood. These visions were shared with you, the community, in a highly illustrative way. You told us what you liked, what you didn’t like, and we incorporated this feedback into the final Plan.

Step
3

Implement

Using the feedback gathered in Step 2, our team prepared a final Plan for the area. This Plan outlines clear public and private projects and goals. Now the fun part begins, moving these ideas forward into implementation.